Top 5 Ultracasual Games in New Zealand Q1 2022

In the first quarter of 2022, the ultracasual gaming sector in New Zealand displayed a variety of performance trends, as revealed by Sensor Tower data. Here’s a closer look at the top 5 ultracasual games:

Fill The Fridge by Rollic Games saw a notable rise in weekly downloads, peaking at around 10.8K towards the end of March. This download surge was accompanied by a steady increase in weekly revenue, which reached approximately $440 in early March before tapering off slightly. The game’s weekly active users also showed a strong upward trajectory, ending the quarter with roughly 17.7K users.

Cut Grass had a more subdued performance. Weekly downloads declined from about 883 in early February to 328 by the end of March. Active users followed a similar trend, decreasing from around 4.6K to 3.3K over the same period.

Sponge Art from CASUAL AZUR GAMES experienced a gradual decline in weekly downloads, starting with 566 in early February and ending with 672 in late March. Revenue was minimal, with a slight increase to $27 at the end of March. The active user count remained relatively stable, fluctuating around the 2.6K mark.

Acrylic Nails! by CrazyLabs LTD had consistent weekly downloads, hovering around 1K throughout the quarter. Weekly revenue showed low but consistent figures, peaking at $48 in mid-February. Active users saw a minor decline from approximately 4.9K to 2.9K by the end of March.

DIY Makeup, also by CrazyLabs LTD, maintained steady weekly downloads, with a slight increase to 775 in the last week of March. Active users showed a decrease from about 5.8K to 2.6K during the quarter.

These insights are based on Sensor Tower data. For more detailed analytics, visit Sensor Tower's platform.